Career in Digital Marketing

Digital marketing is type of marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones and other mediums of marketing tools to engage with audience and other business partners.Internet marketing is a major tool of digital marketing.

Two different forms of digital marketing exist in market:

• In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed.
• In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs.

Certificate Courses:-

With the digital marketing is growing rapidly, institutes are now offering certificate courses for newcomers in the field. The aim of the Certificate in Digital Marketing is to provide practitioners with knowledge about digital marketing technologies and their applications.

• The IDM Certificate in Digital Marketing - This certificate is designed for marketers involved in the operational aspects of managing and executing digital or multichannel marketing campaigns.
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• Certificate Course in Digital Marketing (Certified by IAMAI) - The Certificate Course in Digital Marketing, certified by Internet and Mobile Association of India (IAMAI) helps you learn the practical aspects of using online marketing techniques such as SEO, SEM.

Syllabus:-

The 16 modules are structured in a logical order and their content addresses everything that’s happening in the fast-moving world of digital marketing.

·         Module 1: The digital marketing landscape

·         Module 2: Understanding the digital customer

·         Module 3: Data and database applications

·         Module 4: Planning and integrating digital marketing campaigns

·         Module 5: Principle of website design

·         Module 6: Planning and managing website development

·         Module 7: Search engine marketing

·         Module 8: Email marketing

·         Module 9: Display advertising

·         Module 10: Online PR and social media

·         Module 11: Affiliate marketing

·         Module 12: Mobile marketing

·         Module 13: Producing great digital creative

·         Module 14: Regulation, permission and codes of practice

·         Module 15: Controlling and optimizing digital marketing campaigns

·         Module 16 : Future landscape

Institutes:-

After studying course specialized in Digital Marketing, students are eligible to apply for various digital marketing jobs available in the market. Since there are so many websites available on the web, digital marketing plays a huge role and opens up numerous opportunities especially in e-commerce companies. Listed below are some of the institutes in India offering courses related to Digital marketing are offered:

·         Institute of Digital Marketing, Mumbai

·         NIIT

·         International Digital Marketing Institute, Gurgaon

·         Digital Academy India, Gurgaon

·         ITM Group of Institutes,

·         WLC College, Noida

Jobs:-

It is estimated that digital marketing industry is set to make 4000 cr of revenue by 2016. This positively brings more job opportunities in the field. The average salary after diploma in digital marketing is around 15-20k pm. The remuneration can increase with the experience and the company value. Moreover, one can even offer freelance digital marketing service to clients and charge accordingly.