IIM Lucknow introduces Advanced Program in Customer Relationship Management

Indian Institute of Management (IIM) Lucknow has invited application for newly introduced course named Advanced Program in Customer Relationship Management. This course is specially designed for working professionals in the CRM field. 

Objective of the Program:

·         Understanding the need of customer and how customers’ orientation impacts firm’s profit.

·         To provide right framework and concept of the field that includes: Process, programs and practices.

·         Implementing programs and building customer oriented firm.

Duration of the program:

Duration: 6months

Class schedule: Saturday (6.30 pm to 9.30pm)

Frequency: 3 hrs per week

Eligibility:

The eligibility criteria for Advance program in CRM are:

·         Candidate must be working professional

·         Should be graduate with 50% marks from any field and recognized university

·         Minimum 3 yrs of working experience from similar field.

Program Fees:

Program fees:  Rs 89, 888/-

The application form can either be downloaded from IIM Lucknow official website or by visiting the campus.